“La Via del Borgo” is a visual and narrative concept that captures the essence of Gorizia by emphasizing the “GO” element in the word “Borgo.” This play on words not only emphasizes Gorizia as themain destination , but also symbolizes an open invitation to explore and actively participate in the regeneration of Borgo Castello.

The concept is developed around the vision of a path, physical and metaphorical, that leads visitors and participants in Cluster 1 through a path of discovery, learning and interaction.

The reference to Via Rastello as the heart of Gorizia’s historic BorGO serves as a geographic and cultural fulcrum for the logo and concept: via Rastello becomes a metaphor for the road ahead, interweaving history with the future, local culture with global visions, inviting everyone to physically and symbolically walk the path of urban and cultural transformation. And also commercial.

An invitation to citizens and tourists, artists and economic operators, to actively participate in the rebirth and revitalization of a place rich in history and culture.

With events, meetings, and workshops, but most importantly with a continuous weaving of relationships, and building content of a common narrative, this concept aims to create a vibrant community and a living laboratory of innovative ideas and practices.

“La Via del Borgo” is, in short, a visual narrative and action plan that invites everyone to be a protagonist in rewriting the history of Borgo Castello, transforming it into a pulsating center of culture, art and social inclusion.

Through this shared journey, Gorica renews itself and repositions itself as an attractive destination in the heart of contemporary Europe.